Nawa Corps is Ayoub Bensalem's digital design studio, in Geneva. This page says how a rebuild runs, what we can do, and what we do not take on.
Ayoub Bensalem, designer and developer, in Geneva. The studio has no sales person and no account manager: nobody sells you the work and then hands the file to someone else. You talk to whoever does the work, from the first message to going live.
No offices either, and that is said plainly. We come to you: that is where your trade is, and often the photographs that will have to be taken. Or the phone, if that is easier for you.
One exception, and it is written down: social media production is done with a production partner of the studio. The calendar, the replies and the finished work stay on our side — you have only one conversation to follow.
A year after going live, the address to write to has not changed, and the studio that built the site is still the one that answers. A price that moves, a poster for when September comes round, one more question on the form: it is the same thread.
Six moments, and only one asks anything of you — the second, and it is a conversation, not files.
WhatsApp, the phone, the form, or the assistant at the bottom of the screen. You say what you have and what is wrong with it; the message lands on our phone.
We go through what is online today with you: the site, and what a customer finds when they search for your trade in Geneva. You say what you want to receive — quotes, appointments, calls. It is the only moment where you have something to give, and it is given by talking.
The clock starts there, and nowhere else: one week, from the go-ahead to going live. You have nothing to prepare — we take the words from your current site, and we write the mockup if you are starting from nothing.
You see the before and the after. You approve it, or you ask for changes: two rounds of corrections are included, charged beyond that. The limit is written down before anything starts rather than discovered on the invoice.
The finished site is shown to you and approved. Payment happens on delivery, and going live follows. Domain, hosting, the form, online appointments: everything is wired up — you install nothing and you configure nothing.
The first year of hosting and domain name is included in the price of the site. From the second year, upkeep takes over: it is not picked from a menu, it follows from the package bought. With L'Assistant it is compulsory — the assistant uses API calls every month, and without upkeep it stops.
The site is the way in, not the catalogue. Here is the rest — and it is the fact that all of it comes out of the same place that makes the argument.
This is not a list of skills, it is what makes the whole thing hold together. A business card that looks nothing like the site, a poster whose typeface belongs to nothing: that is what happens when every piece is ordered somewhere different. Here they resemble each other because they come out of the same place.
A page that can refuse nothing says nothing. These four go elsewhere, and we say so on the first message rather than at the third meeting.
Refusing is not a pose. A studio that accepts everything stops holding any of its dates, and it is the next customer who pays for the delay.
The third package is called L'Assistant, and it is not described here: it runs on this site. The button at the bottom of the screen opens it. Ask it about a service or a price — it answers with the catalogue and the rates read from this site's database, not with generalities.
The rest of the product is behind it: when the conversation ends, the enquiry lands on our phone, and we find it again in a dashboard with what was said and the number left behind. That is exactly what would be installed at your place, with your services and your rates instead of ours.
So for that one you have nobody to take at their word. It is at the bottom of the screen, and you can catch it out yourself.
